top of page

Magic Mirror

© Superreel

Animated LED lights, soundtrack

LUX Helsinki, FI


The installation plays with the enigma of mirrored images, drawing inspiration from the fairytale of Snow White and the Seven Dwarves. It reflects on our relationship with smartphones and how insidiously they have become extensions of our thinking and bodies, even capturing our souls. We have become dependent on the attention bestowed by that modern magic mirror, akin to the evil queen in the fairytale. We turn to it whenever we seek answers to the questions that puzzle us. We stare at the realities of our own lives on the screen, while algorithms, knowing our needs better than we know ourselves, stare back at us.


A collaboration with musician Marc Melià and curator Christina Dvinge

bottom of page